Vino.com

Born in 2014 out of Florence’s Nana Bianca startup studio, 3ND Srl operates VINO.COM, Italy’s most innovative online wine retailer. Offering over 8,000 curated labels from more than 2,000 producers, it deploys temperature-controlled warehouses and automated logistics to ship millions of bottles annually across Europe. Recognized by Statista and Corriere della Sera as the top Italian wine e-commerce four years running, VINO.COM democratises access to premium wines through expert curation and fast delivery.

Team

Scale-up team (~20-25 people at peak)

Industry

Food & Beverage, Internet, E-commerce

Role

UX/UI & Graphic Designer, Product Photography

Year

2016-2019

Context

VINO.COM needed to modernize its e-commerce experience and streamline marketing operations. The challenge involved creating automated graphic processes, implementing a new design system, and establishing efficient product photography workflows.

Impact result

Complete site makeover with new brand identity and components; Automated marketing content creation processes; Streamlined product photography workflow with ORBITVU Alpha Shot; Improved development handoff through InVision platform

Skills
E-commerce UX Design, Design System Creation, Marketing Automation, Product Photography, Front-end Development, Brand Identity Design
A neutral bedroom with a large bed and wooden wardrobe.
A neutral bedroom with a large bed and wooden wardrobe.
A neutral bedroom with a large bed and wooden wardrobe.

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