Viajiyu

Founded in 2013 by Australian-American entrepreneur Nicole Still, VIAJIYU is a luxury Florence boutique specializing in made-to-order women’s flats. Merging Italian artisan shoemaking with extensive customization, the brand empowers trailblazing women through ‘The Freedom Road’ philosophy—combining ‘Via’ (road) and ‘Jiyu’ (freedom). Its handcrafted catalogues and Shopify integration showcase bespoke craftsmanship and personalized design

Team

Early-stage startup (2 founders + 3-4 collaborators)

Industry

Fashion, Internet, Luxury Footwear

Role

Graphic Designer, Product Photography

Year

2013-2015

Context

VIAJIYU, as an emerging luxury footwear brand in Florence, needed to establish a cohesive visual identity that would communicate Italian craftsmanship and luxury positioning while supporting both digital and print marketing initiatives across seasonal collections.

Impact result

Established consistent brand visual language across all materials; Successfully supported seasonal product launches with catalog production; Created organized digital asset library improving workflow efficiency; Contributed to professional brand presentation supporting business growth.

Skills
Graphic Design & Layout, Brand Identity Implementation, Product Photography, Print Production Management, Digital Asset Management, CMS Integration (Shopify)
A neutral bedroom with a large bed and wooden wardrobe.
A neutral bedroom with a large bed and wooden wardrobe.
A neutral bedroom with a large bed and wooden wardrobe.

Gourmant

Gourmant

Gourmant

Fashionis

Fashionis

Fashionis

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