Tate

Founded in 2018, Tate is an Italian energy tech company offering a fully digital electricity and gas supply service. Driven by a mobile-first approach and built on transparency and fair pricing, Tate enables customers to pay wholesale market energy rates plus a small fee. Partially acquired by Eni in 2020, the Florence-and-Bologna headquartered startup has disrupted Italy’s traditional energy market and become one of the country’s top-rated suppliers.

Team

Growing startup team (~20 people at peak)

Industry

Energy Supply, Internet, Digital Transformation

Role

Head of UX/UI

Year

2019-2025

Context

Tate needed to differentiate itself in the traditional energy sector by providing a purely digital and transparent experience. As the first designer, I faced the challenge of organizing disparate visual components created by various freelancers and establishing a cohesive design language from scratch.

Impact result

Became one of Italy's top-rated energy suppliers; Improved NPS and customer retention rates; Established scalable design processes and sprint methodology; Created unified visual language across all digital products

Skills
Design System Architecture, User Research & Testing, Cross-functional Leadership, Process Design & Implementation, Data-Driven Design, Team Building (first designer hire)
A neutral bedroom with a large bed and wooden wardrobe.
A neutral bedroom with a large bed and wooden wardrobe.
A neutral bedroom with a large bed and wooden wardrobe.

Plenitude

Plenitude

Plenitude

Lascaux

Lascaux

Lascaux

Create a free website with Framer, the website builder loved by startups, designers and agencies.